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Product Launch Video

I led the design and animation of an announcement video that uses a fluid sequence of visual metaphors to get employees and investors hyped.

Image of a stylized Rubiks cube rendered in a three-dimensional flat color aesthetic over a deep blue background.

Overview

I partnered with design agency Blind to craft a product launch video for Tangoe. Their groundbreaking new product, Matrix, was going to be announced at their annual business conference where clients and investors gather to learn about exciting new products.

We were given three weeks to design and animate a video with the following objectives:

  • Establish the customer pain points Matrix alleviates
  • Announce Matrix and highlight its key features
  • Build anticipation and get people excited at the conference
  • Keep the message clear (no tech jargon)

Animated clip of a line fluidly morphing into a triangle, then a circle, then an amoeba Animated clip of a large circle surrounded by lots of tiny dots where only one dot makes it into the large circle Animated clip of an opaque, 3D cube becoming a wireframe with text that reads "a way to increase transparency" Animated clip of a stylized Rubiks cube rendered in a three-dimensional flat color aesthetic over a deep blue background solving itself Animated clip of several abstract pieces of letters transforming and coming together to form the word "MATRIX" Animated clip of a group of many different shapes rearranging themselves into neat stacks

Teammates

Design
Ram Bhat, Karen To, Karen Wang, Brian Phan, Rachelle Moon

Animation
Daniel Zhang, Henry Pak, Andrew Hawrlyk, Peter Lee, Nhi Vo, Brian Phan

Music & Sound
Adam Sanborne

Producer
Scott Rothstein