The Futur Membership Dashboard

The Problem

In 2022, the community added a significant amount of new members. Although the Circle community was buzzing with activity, we heard from many users that the member-exclusive resources (e.g., videos, lectures, templates, guidebooks) were difficult to locate. We also received an influx of customer service emails about help with account management.

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How might we…

Create a centralized space for members to intuitively find the resources available in their membership and provide agency over their account management?

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The Solution

After speaking with several members (and hosting many brainstorms), we decided the best way to achieve this goal was to build a dedicated web app. The app would provide a home for all member resources and grant them agency over their account information.

This would be the first of many steps toward building a robust dashboard for members to log in to and maximize their community experience.

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Retrospective

How my work contributed
‍As the sole designer on this project, I wore many different hats. I developed user flows, designed the UX/UI, designed the dashboard and tertiary pages, and partnered closely with the COO and Development Team to ensure the first iteration of the app made a strong impression.

Critical skills needed
‍Patience and planning. Our team may be small, but we’re scrappy and hold ourselves to high standards. With limited bandwidth and a backlog of existing priorities, having a clear long-term plan and continuing to make progress were crucial.‍

Biggest obstacle
‍Resources versus complexity. Building a web app like this in Webflow was a challenge. We were able to use our existing design system and components from our marketing site to create a consistent visual experience, but the added complexity of tiered member access created development obstacles. Ultimately, we connected Webflow and our paid membership platform together via Zapier, but we exhausted many other development options along the way.